Case Study

Client Brief
backpain.com.au is one of the best selling books on back pain. In order to have a worldwide presence it needed a professional website with a high search engine ranking.

backpain.com.au approached flexsin to design a website that was user friendly, as well as search engine friendly. They also desired to have a high search engine ranking and that too within a short span of time. The challenge lied in developing a website that was user friendly as well as search engine friendly. This required a proper SEO optimization of all the major search engines.

Project Challenges
The professionals at Flexsin after analyzing the requirements and conducting a market research commenced the website designing phase and obtained the client's review. They then delivered the final design to the development team. The development team then made the required changes to make the website more search engine friendly.

The flexsin SEO professionals provided a set of guidelines that would make the website more search engine friendly to the development team. Taking into account the frame work provided by the SEO professionals and the usability and visibility viewpoints, the development team started the website development process. The website was formatted in such a professional way that it was very well suited to the web viewing from the usability and visibility perspective.

The Endeavor
The design and development of a website that was search engine friendly required the services of skilled web application and SEO professionals. The Professionals at flexsin had their goals firmly in sight. They had to accomplish the multiple objectives of creating, developing and ensuring that the site was ranked high in the search engines. With the objective firmly in their minds and a clear vision, an experienced team of professionals at flexsin chalked out a strategy to promote the website. In order to attain better rankings in the major search engines the web promotion team created a keyword centric content and then linked the website with other popular websites to increase its popularity.

The results achieved were:
Better search engine indexing or catching within a couple of weeks
Top 10 rankings with major keywords in all major search engines
Increase in traffic and generation of significant number of inquiries
The site receives a significant number of visitors

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Ranking Report- Posted on 12/01/2009 Keyword Ranking Status Before After back pain ebook 0 1 back pain exercise ebook 0 1 back pain sciatica problems 0 1 disc bulge 0 1 low back pain treatments 0 1 lower back pain ebook 0 1 lower back pain therapy ebook 0 1 pain relief 0 1 sciatic pain relief 0 1 sciatica ebook 0 1 sciatica pain ebook 0 1 sciatica pain relief 0 1 upper back pain ebook 0 1 upper back pain exercise 0 1 back pain and sciatica 0 2 back pain exercises ebook 0 2 back pain sciatica 0 2 back pain sciatica cure 0 2 disc herniation 0 2 exercises for chronic back pain 0 2 exercises for upper back pain 0 2 sciatic back pain 0 2 treatment for back pain 0 2 back pain relief 0 3 back pain treatment 0 3 back pain treatments 0 3 chronic back pain ebook 0 3 chronic back pain exercises 0 3 cure back pain 0 3 cure for sciatica 0 3 exercise for back pain relief 0 3 herniated disc treatment 0 3 mid back pain 0 3 sciatic pain treatment 0 3 treatment for sciatica 0 3 upper back pain 0 3 upper back pain exercises 0 3 chronic upper back pain 0 4 exercise for upper back pain 0 4 lower back pain relief 0 4 upper back pain relief exercise 0 4 bulged disc treatment 0 5 exercise chronic back pain 0 5 upper back pain causes 0 5 back pain 0 6 exercises for sciatica 0 6 lower back pain 0 6 middle back pain exercises 0 6 ruptured disc treatment 0 6 sciatica pain 0 6 low back pain treatment 0 7 lower back pain sciatica 0 7 lower back pain treatment 0 7 sciatica treatment 0 7 back pain causes 0 8 back pain sciatica treatment 0 8 relieve back pain 0 8 back pain relief exercises 0 9 lower back pain therapy 0 9 sciatic pain 0 9 sciatica 0 9 back pain advice 0 10 upper back pain treatment 0 10 back pain exercises 0 11 left upper back pain exercise 0 11 low back pain disc 0 11 back pain exercise 0 13 low back pain 0 13 treatment for upper back pain 0 13 middle back pain 0 15 relief from back pain 0 16 back pain remedies 0 17 back pain support 0 17 chronic back pain treatments 0 17 upper back pain relief 0 18 chronic low back pain treatment 0 19 low back pain relief 0 19 lower back pain right side 0 20 back pain products 0 21 relieve lower back pain 0 22 left side low back pain 0 26 chronic back pain help 0 28 herniated disc sciatica 0 29 treatment for chronic back pain 0 30 back pain therapy exercise 0 34 exercises for chronic low back pain 0 34 mid back pain exercise 0 34 severe back pain 0 34 chronic low back pain exercise 0 35 chronic back pain 0 42 chronic back pain causes 0 44 pregnancy back pain 0 44 causes of low back pain 0 67 middle back pain exercise 0 68 right side low back pain 0 68 chronic lower back pain 0 72 acute lower back pain 0 89 Ranking Report- Posted on 12/01/2009 Keyword Ranking Status Before After back pain and sciatica 0 1 back pain ebook 0 1 back pain exercise 0 1 back pain exercise ebook 0 1 back pain exercises 0 1 back pain exercises ebook 0 1 back pain relief 0 1 back pain relief exercise 0 1 back pain relief exercises 0 1 back pain sciatica 0 1 back pain sciatica problems 0 1 back pain sciatica treatment 0 1 back pain therapy exercise 0 1 exercise for upper back pain 0 1 exercises for upper back pain 0 1 lower back pain ebook 0 1 lower back pain exercise 0 1 lower back pain sciatica 0 1 lower back pain therapy ebook 0 1 lower back pain treatment 0 1 mid back pain 0 1 mid back pain exercise 0 1 mid back pain exercises 0 1 middle back pain 0 1 middle back pain exercises 0 1 relief from back pain 0 1 sciatica ebook 0 1 sciatica pain ebook 0 1 treatment for upper back pain 0 1 upper back pain 0 1 upper back pain causes 0 1 upper back pain ebook 0 1 upper back pain exercise 0 1 upper back pain exercises 0 1 upper back pain relief 0 1 upper back pain relief exercise 0 1 upper back pain treatment 0 1 back pain advice 0 2 back pain causes 0 2 chronic back pain ebook 0 2 cure back pain 0 2 exercise for back pain relief 0 2 lower back pain therapy 0 2 middle back pain exercise 0 2 relieve lower back pain 0 2 sciatic back pain 0 2 sciatic pain 0 2 sciatica pain 0 2 back pain treatment 0 3 lower back pain relief 0 3 sciatica treatment 0 3 back pain 0 4 back pain treatments 0 4 exercises for chronic back pain 0 4 sciatic pain treatment 0 4 treatment for back pain 0 4 lower back pain 0 5 back pain products 0 6 sciatic pain relief 0 6 low back pain treatments 0 7 back pain sciatica cure 0 8 back pain surgery 0 8 left upper back pain exercise 0 9 low back pain disc 0 9 cure for sciatica 0 10 low back pain treatment 0 10 exercises for sciatica 0 12 relieve back pain 0 12 sciatica 0 12 chronic upper back pain 0 13 treatment for chronic back pain 0 18 chronic back pain exercises 0 21 exercise chronic back pain 0 21 low back pain 0 25 low back pain relief 0 25 back pain remedies 0 42 chronic back pain treatments 0 45 chronic back pain causes 0 47 causes of low back pain 0 49 back pain support 0 51 treatment for sciatica 0 54 posture back pain 0 70 lower back pain massage 0 98 chronic back pain 0 100 Ranking Report- Posted on 12/01/2009 Keyword Ranking Status Before After lower back pain sciatica 0 1 upper back pain treatment 0 2 back pain sciatica problems 0 3 upper back pain exercise 0 7 back pain sciatica cure 0 7 upper back pain exercises 0 7 exercise for back pain relief 0 8 back pain relief exercises 0 9 back pain relief exercise 0 9 upper back pain relief exercise 0 11 back pain advice 0 12 back pain and sciatica 0 13 back pain sciatica 0 13 exercises for upper back pain 0 16 exercise for upper back pain 0 16 treatment for upper back pain 0 22 back pain sciatica treatment 0 25 sciatica pain relief 0 25 lower back pain exercise 0 26 upper back pain 0 27 back pain exercises 0 31 back pain exercise 0 31 upper back pain relief 0 32 upper back pain causes 0 33 back pain treatments 0 34 cure for sciatica 0 34 lower back pain relief 0 43 back pain 0 46 exercises for sciatica 0 57 relief from back pain 0 70 lower back pain treatment 0 71 lower back pain 0 88 low back pain relief 0 94