Case Study

Client Brief
Darling homes is one of the premier custom home builders in America. In order to further extend its popularity over the web darling homes wanted a professional and a search engine friendly website.

In order to accomplish its agenda Darling homes approached Flexsin to create a website that was effective and search engine and user friendly. They also wanted to have a good search engine ranking and that too within a short span of time. The challenge lied in developing a dynamically optimized and search engine and user friendly website. This required maximum optimization of the website on all the major search engines.

Advanceddentalcare approached Flexsin to create a website with an effective design, search engine and user friendly website development. They have also entailed to get good search engine rank positions within a limited time frame. The challenge was to develop a dynamic optimized website that must be user and search engine friendly.

Project Challenges
The professionals at Flexsin after analyzing the requirements and conducting a market research commenced the website designing phase and obtained the client’s review. They then delivered the final design to the development team. The development team then made the required changes to make the website more search engine friendly.

The flexsin SEO professionals provided a set of guidelines that would make the website more search engine friendly to the development team. Taking into account the frame work provided by the SEO professionals and the usability and visibility viewpoints, the development team started the website development process. The website was formatted in such a professional way that it was very well suited to the web viewing from the usability and visibility perspective.

The Endeavor
The design and development of a website that was search engine friendly required the services of skilled web application and SEO professionals. The Professionals at flexsin had their goals firmly in sight. They had to accomplish the multiple objectives of creating, developing and ensuring that the site was ranked high in the search engines. With the objective firmly in their minds and a clear vision, an experienced team of professionals at flexsin chalked out a strategy to promote the website. In order to attain better rankings in the major search engines the web promotion team created a keyword centric content and then linked the website with other popular websites to increase its popularity.

The results achieved were:
Better search engine indexing or catching within a couple of weeks
Top 10 rankings with major keywords in all major search engines
Increase in traffic and generation of significant number of inquiries
The site receives a significant number of visitors

Google AOL MSN

Ranking Report- Posted on 04/12/2008 Keyword Ranking Status Before After Luxury home builder Dallas 0 6 Luxury home builder Houston 0 8 Luxury homes Houston 0 9 Custom Home Builder Dallas 0 12 Custom Home Builder Houston 0 12 Luxury homes Dallas 0 12 New home builder Dallas 0 13 Houston New Home Builder 0 16 New homes Dallas 0 16 Dallas and Houston 0 17 New home builder Houston 0 18 Dallas New Home Builder 0 19 New homes Houston 0 20 Custom Home Builder 0 73 Ranking Report- Posted on 04/12/2008 Keyword Ranking Status Before After Custom Home Builder Dallas 0 1 Luxury home builder Dallas 0 1 New homes Dallas 0 1 New homes Houston 0 1 New home builder Dallas 0 2 New home builder Houston 0 2 Dallas New Home Builder 0 3 Luxury home builder Houston 0 4 Custom Home Builder Houston 0 6 Houston New Home Builder 0 6 Luxury homes Dallas 0 7 Luxury homes Houston 0 13 Custom Home Builders 0 22 Ranking Report- Posted on 04/12/2008 Keyword Ranking Status Before After New home builder Houston 0 1 New homes Houston 0 1 Dallas and Houston 0 2 Dallas New Home Builder 0 2 Houston New Home Builder 0 2 Custom Home Builder Dallas 0 3 Luxury home builder Dallas 0 3 New home builder Dallas 0 3 New homes Dallas 0 3 Luxury home builder Houston 0 5 Custom Home Builder Houston 0 8 Luxury homes Houston 0 43 Luxury homes Dallas 0 44