Case Study

Client Brief
In order to have a worldwide presence NLP conference needed a professional website with a high search engine ranking.

NLP conference approached flexsin to design a website that was user friendly, as well as search engine friendly. They also desired to have a high search engine ranking and that too within a short span of time. The challenge lied in developing a website that was user friendly as well as search engine friendly. This required a proper SEO optimization of all the major search engines.

Project Challenges
The professionals at Flexsin after analyzing the requirements and conducting a market research commenced the website designing phase and obtained the client’s review. They then delivered the final design to the development team. The development team then made the required changes to make the website more search engine friendly.

The flexsin SEO professionals provided a set of guidelines that would make the website more search engine friendly to the development team. Taking into account the frame work provided by the SEO professionals and the usability and visibility viewpoints, the development team started the website development process. The website was formatted in such a professional way that it was very well suited to the web viewing from the usability and visibility perspective.

The Endeavor
The design and development of a website that was search engine friendly required the services of skilled web application and SEO professionals. The Professionals at flexsin had their goals firmly in sight. They had to accomplish the multiple objectives of creating, developing and ensuring that the site was ranked high in the search engines. With the objective firmly in their minds and a clear vision, an experienced team of professionals at flexsin chalked out a strategy to promote the website. In order to attain better rankings in the major search engines the web promotion team created a keyword centric content and then linked the website with other popular websites to increase its popularity.

The results achieved were:
Better search engine indexing or catching within a couple of weeks
Top 10 rankings with major keywords in all major search engines
Increase in traffic and generation of significant number of inquiries
The site receives a significant number of visitors

Google AOL MSN

Ranking Report- Posted on 01/12/2008 Keyword Ranking Status Before After nlp community event 0 1 nlp conference 0 1 nlp conferences booking 0 1 nlp presenters 0 1 neuro linguistic programming seminar 0 2 nlp event calender 0 9 nlp events 0 9 nlp news 0 9 nlp programs 0 11 nlp 0 12 nlp programming 0 16 neurolinguistic programming 0 30 neuro linguistic programming 0 31 neuro-linguistic-programming 0 32 neuro linguistic programming training 0 37 neuro-linguistic 0 41 nlp training 0 49 neurolinguistic 0 50 nlp training school 0 73 neuro linguistic programs 0 77 neuro linguistic programs 0 77 neurolinguisticprogramming 0 81 neuro linguistic programming trainer 0 96 Ranking Report- Posted on 01/12/2008 Keyword Ranking Status Before After neuro linguistic programming seminar 0 1 nlp community event 0 1 nlp conferences booking 0 1 nlp presenters 0 1 nlp news 0 2 neurolinguisticprogramming 0 3 nlp programs 0 3 nlp training school 0 3 nlp programming 0 4 neuro linguistic programming practitioners 0 5 nlp events 0 5 neuro linguistic programming training 0 8 neuro linguistic programming 0 9 neurolinguistic programming 0 9 nlp training information 0 9 nlp event calender 0 13 neuro linguistic programming trainer 0 16 neuro-linguistic-programming 0 18 neuro linguistic programs 0 19 neuro linguistic programs 0 19 neuro linquistic 0 29 nlp 0 31 neuro-linguistic 0 32 neurolinguistic 0 54 nlp workshop 0 59 nlp trainers 0 66 nlp trainer 0 80 nlp training 0 85 nlp practitioner 0 99 Ranking Report- Posted on 01/12/2008 Keyword Ranking Status Before After nlp community event 0 1 nlp conference 0 1 nlp conferences booking 0 1 nlp events 0 2 nlp presenters 0 2 nlp programming 0 8 nlp training school 0 8 neuro linguistic programming 0 10