Case Study

Client Brief
Rxgenericpills is an experienced online pharmacy firm that offers medical services. To extend its business services worldwide, the Rxgenericpills needed a professional and good designed web site that was built in e-commerce feature to manage the payment, shopping and product inventory process. In addition, it required some flexible features also for admin to accommodate our growing product lines and needed to be able to implement updates.

Rxgenericpills approached Flexsin to develop and design a search engine and user friendly website. The main challenge was to develop a user and search engine friendly dynamic website. This could be done thorough optimization of the website for all major search engines. But now we have got a good search engine rank positions within a limited time frame by the good efforts of Flexsin.

Project Challenges
After analyzing the requirements and market research, a professionals’ team at Flexsin started the website design phase. The development team created search engine friendly web site HTML template for further dynamic conversion for the site development.

The Flexsin SEO professionals provided a set of promotional guidelines to the development team to make the website search engine friendly. Considering the SEO framework and the usability and visibility, the development team started website development and integrating shopping cart and payment gateways to the website. The website formatted in such professional way that was more suited to the web from both (usability and visibility) aspects.

The Endeavor
The process of developing a search engine friendly an E-Commerce website required an experienced set of web application and core SEO efforts with very less space for experimentation due budget and timeframe. The Flexsin team required working with multiple objectives of web site design, development and top rank in search engines. The web marketing team at Flexsin was well acquainted with pharmacy promotion. Based on specific objective and vision, an experienced team of professionals chalked out a strategy for promoting the website. To get it ranked in major search engines, the web promotion team created a keyword centric content and then linked the website with other popular websites to increase its popularity.

The results included:
Better search engine indexing or caching with in a few weeks
Top 5 rankings with around 15 keywords in all major search engines
Increase traffic in a day
One of the few widely popular online pharmacy now
Receives a substantial number of visitors
Generates significant inquires

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