Case Study

Client Brief
SariJewels is Indian apparels manufacture firm offering the Indian and worldwide supplier. To grow the business, client had to have an ecommerce website to manage the products inventory, payment and online sale processes. SariJewels has over couple of years experience in the industry and got a great business turn through direct and reference marketing.

In order to extend the business worldwide and in effect to offer 24/7 basis business services, all this was needed a professional web site design and built-in e-commerce feature to manage the payment, shopping and product inventory process. In addition, they have also required some features for admin that was expandable to accommodate their growing product lines and needed to be able to easily implement updates in-house.

SariJewels approached Flexsin to create a website with an effective design, search engine and user friendly website development. They have also entailed to get good search engine rank positions within a limited time frame. The challenge was to develop a dynamic optimized website that must be user and search engine friendly.

Project Challenges
Having thoroughly analyzing the requirements and market research, a professionals’ team at Flexsin started the website design phase follow-up with client approval and delivered the final design to the development team. The development team created search engine friendly web site HTML template for further dynamic conversion for the site development.

The Flexsin SEO professionals provided with a set of promotional guidelines to the development team making the website search engine friendly. Considering the SEO framework and the usability and visibility viewpoints, the development team started website development and integrating shopping cart and payment gateways to the website. The website formatted in such professional way that was more suited to the web viewing from usability and visibility aspects.

The Endeavor
The task of developing a search engine friendly ecommerce website required an experienced set of web application and core SEO efforts with very less space for experimentation due a lower budget and timeframe. The Flexsin team required working with multiple objectives of web site design, development and top rank in search engines. The anticipation and the associated steps taken by the SEO/SEM or Internet marketing team paid off well and initial results started showing in due course of time and soon the website achieved high rank position in all major search engines

The results included:
Better search engine indexing or caching with in a couple weeks
Top 10 rankings with around 20 keywords in all major search engines
Increase traffic from 0 to 27000 hits in a day
Increase business quarries on the website

Google AOL MSN

Ranking Report Keyword Ranking Status Before After Indian Sarees 0 1 Indian Suits 0 1 Indian Kurtis 0 2 Indian Lehenga 0 4 Indian Sarees Store 0 5 Indian Saris 0 6 Indian Saree Store 0 7 Sarees store India 0 8 Indian Kids Wear 0 15 Indian Kaftans 0 25 Indian Salwar Kameez 0 44 Ranking Report Keyword Ranking Status Before After       Ranking Report Keyword Ranking Status Before After Indian Kids Wear 0 1 Indian Sarees Store 0 1 Indian Lehenga 0 1 Indian Saree Store 0 1 Indian Saris 0 2 Indian Kurtis 0 3 Indian Suits 0 5 Indian Sarees 0 8 Sarees store India 0 13 Indian Kaftans 0 14 Indian Salwar Kameez 0 40