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PPC Management of taylorbus.com Back
Project Name: PPC Management of taylorbus.com Industry: Automobiles Technologies Used: PPC
Client Brief TAYLORBUS.COM- Largest listing of school buses for sale. Search for complete Inventory of Buses by location, price and find our closest representative in Murray, Hammond, Houston, Knoxville, Atlanta, Labelle, Beaumont and Salt Lake City
Project Challenges We have to Generate maximum number of potential leads, being a service provider the requirement of campaign is Quality of visitors with maximum quantity of users. Client needs qualified leads maximum only from Houston USA. Keeping these challenges in concern we model PPC campaign for Taylorbus.Com. We developed PPC campaign with the goal \"Maximum Qualified Leads with Minimum Budget\".
The Endeavor We start campaign for TAYLORBUS.COM with Google Adwords By many folds times the conversion rate, We have done A/B testing on 4 landing pages. Google Results provide business to client and Expand its business by major PPC Networks. Best converting Landing Page: http://www.taylorbus.com/landing.php
The site receives a significant number of visitors
Initial Stage Campaign Status:
Campaign Campaign Status Impressions Clicks CTR Avg CPC Cost Avg Position Conversions (1-per-click) Conv. Rate Cost/Conv
Campaign 2 Active 38290 219 0.57% 0.79 172.34 5 1 0.46% 172.34
TaylorBus Active 3280 151 4.60% 1.05 157.87 3.9 1 0.66% 157.87
TaylorBus_Finance Active 1562 21 1.34% 1.1 23.01 1.9 0 0.00% 0
Totals and Overall Averages:   43132 391 0.91% 0.9 353.22 4.8 2 0.51% 176.61
After Optimization and Landing page Implementation Status:
Campaign Campaign Status Impressions Clicks CTR Avg CPC Cost Avg Position Conversions (1-per-click) Conv. Rate Cost/Conv
Campaign 2 Active 13316 217 1.63% 1.9 412.1 2.6 6 2.76% 68.68
TaylorBus Active 1518 125 8.23% 1.31 163.73 1.4 2 1.60% 81.87
TaylorBus_Finance Active 2318 23 0.99% 1.17 26.86 1.7 1 4.35% 26.86
Totals and Overall Averages:   17152 365 2.13% 1.65 602.69 2.4 9 2.47% 66.97